Media Monitoring (April 16)

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“US Airways tweet: Pornographic photo posted on Twitter was human error, airline says”

Syracuse

By GEOFF HERBERT

April 15, 2014

http://www.syracuse.com/news/index.ssf/2014/04/us_airways_tweet_pornographic_photo_twitter_human_error.html

Summary: When a disgruntled flier took to Twitter to complain about her US Airways experience, the company accidentally sent her a link to an airplane-themed pornographic image instead of a customer service survey.

Relevance: We could use this to draw some attention to ourselves by posting a joke on our Twitter feed such as “although we never want our customers to be unhappy, we promise that if you are we won’t send you porn.” Air Pacific could use this event to contrast professionalism.

“Reports: Spirit Airlines is tops in complaints and profits“

Miami Herald

By HANNAH SAMPSON

April 14, 2014

http://www.miamiherald.com/2014/04/14/4059811/reports-spirit-airlines-is-tops.html

Summary: Spirit Airlines is the most profitable airline and the best at keeping expenses low (by charging customers for everything), but they have a much higher complaint rate than any other airline (they say because the customers do not understand their system).

Relevance: Since Air Pacific is new, we could write a press-release pledging to hold customer satisfaction above profits and that Air Pacific will try to have the lowest complaint rating. In this way we can generate press about ourselves and potentially interest businesses in partnering with us.

“Delta, Leader Of The U.S. Airline Industry, Challenges Boeing And Export-Import Bank”

Forbes

By TED REED

April 13, 2014

http://www.forbes.com/sites/tedreed/2014/04/13/delta-leader-of-the-u-s-airline-industry-challenges-boeing-and-the-export-import-bank/

Summary: Delta Airlines is pushing Congress to reform the Export-Import Bank, which funds airlines as well as Boeing. Delta argues that since Boeing also sells to foreign competition, they should not be funded by an American bank at that the money would better serve the airlines themselves.
Relevance: Since this is an important issue in the airline industry, we might want to come out with a statement about the debate which could generate some press. Since we are a new airline, the money would probably better serve us than Boeing, so it might be in our interest to try to lobby for reform, or at least align ourselves with Delta.

“United Airlines introduces mileage option to carbon offset program”

Chicago Business Journal

By LEWIS LAZARE

April 15, 2014

http://www.bizjournals.com/chicago/news/2014/04/15/united-airlines-introduces-mileage-option-to.html

Summary: United Airlines is offering mileage program members to spend their points on carbon emission offset programs, such as wind power in Texas and forest conservation near San Francisco.

Relevance: We could offer options like this to our mileage program, which may entice businesses who are trying to go green and want an airline that is in line with those goals. Moreover, in L.A. “going green” is almost a trend, and may encourage non-business people to fly with Air Pacific as well.

“One Southwest Flight Attendant Has Turned the Airline’s Safety Speech Into a Sassy Comedy Routine”

E! News

By JOHN BOONE

March 15, 2014

http://www.eonline.com/news/532136/one-southwest-flight-attendant-has-turned-the-airline-s-safety-speech-into-a-sassy-comedy-routine

Summary: A video of a Southwest flight attendant doing a short comedy routine as part of the pre-flight safety speech has gone viral.

Relevance: While Southwest used to be known for comedic adverts and flight attendants which helped them gain popularity in their early years, we may not want to go the comedy route if we want to get the interest of young business professionals. We could post something on Twitter such as, “Air Pacific may not have a pre-flight comedy routine, but we are efficient and we will get you there.”

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