Media Monitoring (April 9)

“From on-time flights to lost bags, new airline quality survey shows who’s hot and who’s not”

Culture Map Dallas

By CLAIRE ST. AMANT

April 8, 2014

http://dallas.culturemap.com/news/travel/04-08-14-best-airlines-on-time-flights-lost-bags-overbooked-virgin-jet-blue/

Summary: A new survey named Virgin America the best airline in the United States, with Jet Blue coming in second.

Relevance: Virgin America and Jet Blue are both low-cost, low-frill airlines, so they will be our biggest competition moving forward. Virgin has a high complaint rate and Jet Blue has a low rate of on-time flights, so these could be potential marketing angles. Continue reading