Entertainment PR & Event Planning (18, 16)

Ch. 18: Entertainment, Sports, & Tourism

Celebrities

• Now not all celebrities have done outstanding things

• Modern communications has increased the number of celebrities

• Psychological Factors:

  • Young people “dream of achieving the same glory . . . in vain”

  • Hero Worship: ordinary people “yearn for heroes”

  • People develop a sense of belonging for sports teams “our team”

  • Desire for entertainment

• Publicists: PR person in the entertainment industry, primary responsibility is publicity

  • Bragman: “a good PR person monitors the relationship between perception and reality and keeps things in check”

  • Monitor, shape, create attention on the internet; especially social media