Media Monitoring (May 7)

“More travelers are fighting back to avoid airline baggage fees”

Time

By BRAD TUTTLE

May 6, 2014

http://time.com/89509/more-travelers-are-fighting-back-to-avoid-airline-baggage-fees/

Summary: Airline travelers are trying to avoid airline baggage fees by either packing lighter and only taking a carry-on, or by signing up for airline credit cards and mileage programs which provide members with free checked bags. Despite the fee avoidance, the airline industry has reported record profits.

Relevance: Airlines are making a lot of money off baggage fees, though flyers are obviously unhappy. We should decide if we want better customer relations or increased profits and try to convey key messages accordingly.