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Media Monitoring (May 14)

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“Alaska Airlines, Jet Blue top JD Power airline survey”

USA Today

By GARY STOLLER

May 14, 2014

http://www.usatoday.com/story/money/business/2014/05/14/airlines-rewards-programs-jd-power/9051849/

Summary: Alaska Airlines was ranked highest in customer satisfaction and for its mileage program according to a new JD Power airline survey. Jet Blue ranked highest in customer satisfaction among “non traditional” airlines.

Relevance: Alaska’s mileage program ranked highest because of its “network” of other airlines and hotels, meaning that customers can earn points in many ways. We may want to consider modeling our mileage program after theirs once we can establish partnerships. Continue reading →